The Pascal B^® fashion range is the brainchild of Pascal Berchem, a Luxembourg businessman who was fed up with trying to find stylish yet individual clothes via traditional outlets. He has always been interested in technology and beautiful design – be it in architecture, cars or watches. Thinking shopping in stores was a waste of time, Pascal decided to create a website-based fashion label with a quality of service and personal care that matches the requirements of its customers. Pascal says he does not want to reinvent fashion, but wants to provide classic and exclusive fashion with collectable accessories – buttons, cufflinks, belt buckles - that give each item a personal and high quality touch of flair. Each item is made-to-measure according to customer specifications. Pascal B^® customers are not interested in being fashion icons or following the latest catwalk trends, but are well-groomed individuals looking to be stylish both in the boardroom and at important social occasions.